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Siebel Campaign

Oracle’s Siebel Campaign Management delivers a comprehensive solution for the complete design, execution, and management of personalized, permission-based campaigns across all channels of customer interaction including phone, direct mail, the Web, wireless devices, email, direct sales and partner network. With Siebel Campaign Management you can lower costs, shorten campaign planning and development cycles, and increase responses and revenue while building and enhancing customer relationships.

Large Scale email marketing was used to inform customers about new offers with targeted offers based on marketing strategy around customer’s previous purchase history.

Siebel Contracts

Siebel Contracts allows service providers to create and manage complex sales contracts and service agreements. Using Siebel Contract Management, when sales representatives close a sale, they can quickly generate the appropriate contract using previously collected quote information and apply standard terms and conditions and service discounts. This functionality dramatically increases sales efficiency and accelerates the service delivery process.

Siebel Contracts were used to define Terms and Conditions which are applicable to standard products and the level of agreement with the end customer based on the selected products

Siebel Quote and Order Capture

Siebel Quote and Order Capture allows users to capture and validate customer orders for products and services. The application manages business rules for product eligibility and compatibility and automates the process of creating an accurate quote for a bundle of products and services and generating syntactically correct order information for submission to back-office billing and provisioning systems. This powerful functionality enhances sales efficiency dramatically, shortens service delivery cycles, and reduces the number of orders rejected due to entry errors.

Quotes and Order capture is typically used in scenarios where there is a need for negotiation before the actual order can be generated. Hence is adopted in the “B2B” scenario along with document generator to generate Word documents using document server.

Siebel Integration

Siebel Enterprise Application Integration (Siebel EAI) is the set of products on the Siebel Business Platform that includes tools, technologies, and prebuilt functional integrations that facilitate application integration. Some of the features provided by Siebel EAI include:

  • Provides components to integrate Siebel Business Applications with external applications and technologies within your company
  • Works with third-party solutions, such as solutions from IBM, TIBCO, Web Methods, and so forth
  • Provides bidirectional, real-time and batch solutions to integrate Siebel applications with other applications
  • Provides a set of interfaces that interact with each other and with other components within a Siebel application. Some of the features that these interfaces provide include:
  • Provides a flexible, service-based architecture that is built on top of configurable messages using XML and other formats
  • Provides compatibility with IBM MQSeries, Microsoft MSMQ, Sun Microsystems’ Java and J2EE, XML, HTTP, and other standards.
  • Provides access of internal Siebel Objects to an external application
  • Takes advantage of prebuilt adapters and enterprise connectors
  • Provides compatibility with third-party adapters and connectors
  • Provides data transformation
  • Integrates external data through virtual business components and external business components
  • Provides a graphical business process designer, programmatic interfaces, and a high-volume batch interface

Siebel Integration or EAI is used where Enterprises need to integrate business processes across many disparate applications to drive revenue growth, increase productivity, and gain visibility into business performance.

To integrate Siebel Business Applications into the Universal Application Network, Siebel Systems continues to enhance the integration toolset within Siebel applications—Siebel Enterprise Application Integration

Integration was achieved primarily using web services where real-time response was required while MS MQ based integration was used where a Fire and Forget based integration is required. Integration was used to interface with

  • SOA to provide web services-based integration
  • Web interface to provide reference data sharing and vital updates
  • FTP/SFTP based integration for file-based processing with MFT tool
  • Symbolic URL based integration to display other applications within Siebel